Super Bock Group \ Rebranding
What happens when a company assumes the name of its most valuable product?
Repositioning a beverage company in the global market
Repositioning a beverage company in the global market
Launching a new Alzheimer’s centre for the elderly
Advertising a new cosmetic brand in the Portuguese market
Creating a brand identity for the first Azorean Grand Hotel
Expanding the beer culture fraternity spirit via an independent company
Making a statutory report feel like a journey
Launching an art brand that rocks
Creating brand moments for a corporate brand legend
Creating a unifying umbrella brand
Advertising campaign establishing lawyers as consultancy experts
From an offensive to an offensive-defensive position
Tip: It’s about thinking small
Families do it better
Longevity is the ultimate reward
Bring a sense of humour and folklore to the table
Planting local lettuce seeds
Hint: focus on the platforms your target loves, such as Netflix, HBO Max or Disney+
With truth and storytelling
Design an inspiring icon
Preparing a brand for global expansion
Let’s brand
Look for local folklore
Show your ambition
Follow the flag