Bozart \ Branding

How do you interpret the eyes of an artist in a brand?

 

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Challenge

Bozart is the brainchild of an author who wants to bring design into art. Luís Amado has a passion for rocks. Wherever he can find them. Mostly African stones. He sees them not for what they are but for the human forms that lie within. He wants to bring these forms out into the open for the world to see and admire. So, he carves them until the human rock inside the unpolished rock emerges.

Bozart is the brand for the stones designed by Luís.

Also, he wants Bozart to become a bridge between different cultures. Stone craftsmen and industrial designers; African and European; wild landscape rocks and interior decorator setups.

 

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Work 

We created a logo the same way Luís works with his rocks: we carved it until the Bozart name acquired the purest form. When we see the logo it’s as if it’s emerging from the carved stone.

 

 

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