Filipa Robalo
\ Founder and Managing Partner
Filipa is a team leader of integrated projects, responsible for managing global brands, client services and new business.
From the voice of someone who successfully worked with her, we learn “Filipa has a natural ability to get under the skin of her clients and their projects in order to distil the critical success factors and ensure that these are transformed into amazing creative concepts by the creative team.” – Find out more here.
That success can be explained by Filipa’s commitment and passion in her more than 18 years’ experience at JWT, BBDO and Brandia managing international brands, always applying a strategic vision. By being constantly motivated she’s focused on any challenges and achieving excellent results, both by supporting good ideas and managing their implementation with distinction.
Although Filipa is always gravitating towards the marketing and communication ecosystem, her career has allowed her to dive into various areas, significantly expanding her portfolio of specialities:
- International Brand & Communication Projects
- Branding of Sport Events
- Brand Consulting Management
- Brand Strategy | Brand Design | Brand Advertising | Brand Activation | Brand Development
- Integrated campaign management
- Corporate Branding and Rebranding
- Communication and Marketing Strategy
- Sports & Entertainment projects
- Sponsorship activation
Recent projects for UEFA, FIFA and CONMEBOL, have made Filipa a proud expert in managing International Sports Event branding projects – two UEFA EUROCUPS, one Copa America, one FIFA WORLD CUP.
direct contact filipa.robalo@wonderwhy.pt
Ricardo Miranda
\ Founder and Creative Partner
Ricardo started his career as a lawyer, but embraced advertising in 1993, a move he has never regretted, despite being constantly teased by friends.
He worked for Leo Burnett, FCB, Edson and MKT as a copywriter, account executive and creative director. In 2006, he started working for Brandia, where he discovered branding, which has been his love ever since. On 16th August 2016, he founded Wonder\Why with Filipa Robalo.
Ricardo is a published author with 2 books on the subject of advertising and branding – “The voice of corporations” (2002, Porto Editora), “Fight gravity” (co-author, 2009, Livros D’hoje). He writes for the Portuguese media, both online and in print, on a wide range of topics, from the evolution of bank advertising to the branding of the Roman Empire. He’s also the proud father of four kids, all boys.
Things he has learned so far:
Put people first when we commit to understanding what people want, how they feel and how they work, we are better prepared to bring out the best in them. First we connect, then we create. To achieve this, a creative leader has to understand the different mindsets and methods of designers and creatives (graphic, web, 3D, advertising, activation, digital…), so that the creative team can work in perfect sync. Putting people first, therefore, means getting to know people – one by one.
Culture breeds excellence an inspiring legacy and an exciting human environment can work wonders.
It better be big even in the smallest projects, we should look for the grand scale of things.
Never stop looking tracking the evolution of human behaviour allows us to have a glimpse of what the future of branding might be.