Challenge
Sogevinus, a group with deep roots in the wine industry — particularly Port — was facing a clear dissonance between its corporate identity and its global ambitions.
Despite managing iconic century-old brands such as Kopke (founded in 1638), Barros, Burmester, Cálem, Velhotes, Quinta da Boavista and São Luiz, the corporate name Sogevinus did not fully convey the prestige, heritage and international scale the group aspired to.
The challenge was set: to create an identity capable of uniting a venerable past with a bold future, without overshadowing or fragmenting the portfolio of brands.
Work
We led a full strategic and creative rebranding process, rooted in respect for legacy while projecting global ambition.
Corporate Identity Repositioned: We placed Kopke, the oldest and most authoritative brand in the portfolio, at the heart of the new corporate identity: Kopke Group. A unanimous choice that combines historical gravitas with symbolic power and international recognition.
Brand Architecture Clarified: We drew a clear line between product (Kopke wines) and corporate (Kopke Group). All other brands and estates retained their unique character, now aligned under a cohesive umbrella brand.
A Coherent Visual System: The visual identity balances classic and modern — a serif typography with a clean, contemporary finish. The logo, composed of eight grape clusters forming a star, reflects both the stages of winemaking (from terroir to tasting) and the group’s values (authenticity, boldness, innovation…).
An Emotional Iconography: A set of crafted icons — cellar, boat, glass, barrel, vine leaf, plate — narrates the many worlds of Kopke Group, from production to gastronomy to wine tourism.
A Tagline with Authority and Soul: The new motto, “To honour and Challenge”, encapsulates the group’s culture. It inspires internally while defining the strategic compass for every new step. With every new project, each team member must be able to say ‘yes’ to two questions: does it honour our legacy, and does it challenge our status quo?
Strategic Transition without Rupture: We managed the transition seamlessly: only commercial names changed (Sogevinus → Kopke Group), while tax codes, corporate structures, contracts and emails remained stable. A rebranding with no operational disruption.
“Infinite slope” – Storytelling through Film: To bring the rebranding to life, we created the film Encosta Infinita (“Infinite Slope”, in ENG) a visual metaphor for the group’s journey — since Port wine grapes are famously grown on the legendary slopes of the Douro River. The narrative unfolds as a symbolic uphill relay race, where team members pass not batons, but bottles from the group’s brands — Kopke, Burmester, Barros, Cálem, Velhotes, São Luiz, Quinta da Boavista. Each handover represents the transmission of legacy, expertise and passion from one generation to the next. The never-ending hillside embodies the group’s ongoing ambition: together, step by step, bottle by bottle, building a future that rises without limit.
CLIENT FEEDBACK
“Thank you for the professionalism and passion with which you committed yourselves to this challenge, fully understanding and incorporating our values.”
Pedro Braga, CEO
“Thank you, Filipa Robalo, Ricardo Miranda, and the rest of the Wonder\Why team! This will undoubtedly remain one of the most memorable projects of my professional career, and one of the reasons is surely that it has been a pleasure (and a privilege) to work with you! Working with Wonder\Why on this project has been a journey, one of those that leave you with fond memories for life. As with any rebranding project, there were challenges, but I found in the WW team, and especially in Filipa Robalo, a partner who was always ready to understand the client's point of view and proactively find solutions. Well-thought-out and well-founded solutions that managed to win over even the most skeptical elements. But it is above all the confidence and tranquility that the team conveys, even in moments of great pressure and tight deadlines, that I would like to highlight and thank them for.”
Gabriela Coutinho, Global Marketing Director
