Challenge
Sogevinus, a group with deep roots in the wine industry — particularly Port — was facing a clear dissonance between its corporate identity and its global ambitions.
Despite managing iconic century-old brands such as Kopke (founded in 1638), Barros, Burmester, Cálem, Velhotes, Quinta da Boavista and São Luiz, the corporate name Sogevinus did not fully convey the prestige, heritage and international scale the group aspired to.
The challenge was set: to create an identity capable of uniting a venerable past with a bold future, without overshadowing or fragmenting the portfolio of brands.
Work
We led a full strategic and creative rebranding process, rooted in respect for legacy while projecting global ambition.
Corporate Identity Repositioned: We placed Kopke, the oldest and most authoritative brand in the portfolio, at the heart of the new corporate identity: Kopke Group. A unanimous choice that combines historical gravitas with symbolic power and international recognition.
Brand Architecture Clarified: We drew a clear line between product (Kopke wines) and corporate (Kopke Group). All other brands and estates retained their unique character, now aligned under a cohesive umbrella brand.
A Coherent Visual System: The visual identity balances classic and modern — a serif typography with a clean, contemporary finish. The logo, composed of eight grape clusters forming a star, reflects both the stages of winemaking (from terroir to tasting) and the group’s values (authenticity, boldness, innovation…).
An Emotional Iconography: A set of crafted icons — cellar, boat, glass, barrel, vine leaf, plate — narrates the many worlds of Kopke Group, from production to gastronomy to wine tourism.
A Tagline with Authority and Soul: The new motto, “To honour and Challenge”, encapsulates the group’s culture. It inspires internally while defining the strategic compass for every new step. With every new project, each team member must be able to say ‘yes’ to two questions: does it honour our legacy, and does it challenge our status quo?
Strategic Transition without Rupture: We managed the transition seamlessly: only commercial names changed (Sogevinus → Kopke Group), while tax codes, corporate structures, contracts and emails remained stable. A rebranding with no operational disruption.
“Infinite slope” – Storytelling through Film: To bring the rebranding to life, we created the film Encosta Infinita (“Infinite Slope”, in ENG) a visual metaphor for the group’s journey — since Port wine grapes are famously grown on the legendary slopes of the Douro River. The narrative unfolds as a symbolic uphill relay race, where team members pass not batons, but bottles from the group’s brands — Kopke, Burmester, Barros, Cálem, Velhotes, São Luiz, Quinta da Boavista. Each handover represents the transmission of legacy, expertise and passion from one generation to the next. The never-ending hillside embodies the group’s ongoing ambition: together, step by step, bottle by bottle, building a future that rises without limit.
FEEDBACK
“Obrigado pelo profissionalismo e paixão com que se comprometeram com este desafio entendendo e incorporando totalmente os nossos valores.”
Pedro Braga, CEO
“Obrigada, Filipa Robalo, Ricardo Miranda e restante equipa Wonder\Why! Este ficará, sem dúvida, como um dos projetos mais marcantes do meu percurso profissional e uma das razões é seguramente ter sido um prazer (e um privilégio) trabalhar convosco! Trabalhar com a Wonder\Why neste projeto foi uma viagem, daquelas que deixam boas recordações para a vida. Como em qualquer projeto de rebranding, houve desafios, mas encontrei na equipa WW, e sobretudo na Filipa Robalo, um parceiro sempre pronto a compreender o ponto de vista do cliente e a encontrar proativamente soluções. Soluções bem pensadas e bem fundamentadas que conseguiram conquistar os elementos mais céticos. Mas é sobretudo a confiança e a tranquilidade que a equipa passa, mesmo em momentos de grande pressão de timings, que gostaria de destacar e agradecer.”
Gabriela Coutinho, Global Marketing Director
