Challenge
Super Bock Group is Portugal’s leading beer company and was rebranded in November 2017 (please see Super Bock Group Rebranding here). It positioned the company as a “Portuguese brewery”, with a historical legacy (“Est. 1890”), and it reflected the company’s ambition to extend its beer and beverage product influence throughout the seven seas, as the Portuguese sailors of old. Also, the rebranding visual theme was the Golden Age of Portuguese Discoveries with a blend of innovativeness.
In 2018, the statutory Annual Report should tell this story somehow while including all the mandatory financial, economic and social responsibility data.
Work
We wondered how we could navigate from figures to charts as if we were inside a story. So, we figured navigation was the key. We wouldn’t create an “Annual Report per se” but a map where all the mandatory numbers and facts would be presented as an original geography. With new continents, islands, bays and seas. Detailed financial information would be hidden in special paper popups. There would even be a Captain’s logbook. The viewer could navigate through this map and discover all the great things the Group had achieved in 2017: Super Bock beer – it’s star product – had turned 90 and was stronger and sexier than ever; the Group had changed its name from Unicer to Super Bock Group; and, both financially and economically, it had one of its best years ever. Quite a journey for a 127-year-old company.
You can read the full Annual Report in a pdf document here. One always needs a more straightforward version.