Challenge
Verde Vale is more than a new residential development in Maia, northern Portugal. Conceived by Taga Urbanic with architecture by Ventura+Partners, it set out to be a place where neighbours become friends, and where modern living is inseparable from nature and community.
The challenge was to give life to this ambition before the first foundations were built. We needed to create a brand that could inspire trust in future residents, highlight the uniqueness of the project, and show that Verde Vale is not only about homes – it is about belonging.
Work
The starting point of Verde Vale’s branding journey was the naming. What should we call a real estate complex set in a sweet, green valley on the outskirts of Porto? Our answer was both simple and (we believe) powerful: Verde Vale.
The name, which means green valley, carries an evocative storytelling: green has been replaced in our daily lives by concrete buildings and grey routines. Verde Vale was created to bring people back to their roots – to wake up surrounded by trees, to watch children play freely, to exercise body and mind, to work and build new futures together. Verde Vale adds green back to the palette of our lives and people back into our circles of affection.
From this concept, we built an integrated brand universe:
Identity & Visual System. The visual identity drew inspiration from nature itself – with a colour palette of deep and fresh greens, elegant typography, and a distinctive icon system reflecting the project’s amenities: gardens, swimming pools, cowork, gym, playgrounds. A flexible but rigorous brandbook ensures coherence across all applications.
Storytelling & Film. The launch film gave emotional depth to the brand’s proposition. With a warm narrative and the heart-warming soundtrack “Sunlight” by The Secret Sea, it invited audiences to picture their future in Verde Vale: not just as residents, but as part of a community.
Brochure & Sales Tools. The sales brochure was designed as a journey into daily life: working from the cowork in the morning, swimming in the afternoon, strolling through gardens at dusk. Each page reinforces the central promise: Verde Vale is more than a home – it is a way of life.
Positioning & Messaging. Every expression of the brand carries the same thread: belonging. From the line “A place where we all feel welcome” to the signature “Your house. Your community. Your new life”, messaging consistently invites people to see Verde Vale not as real estate, but as a living, breathing community.
By starting with a name that expressed the project’s essence, and unfolding it into identity, storytelling and experiences, we helped Verde Vale become more than a residential development. It became an invitation to live together, better.
