Caspian Air Cargo Summit 2023 \ Branding
How to integrate Azerbaijan’s identity into an air cargo regional summit?
Background
Caspian Air Cargo Summit 2023 is the largest and most comprehensive aviation event in the Caspian Sea region, bringing the international air cargo market leaders to Baku.
This Summit is the ideal one-stop platform to find out about the latest developments in this critical business.
In 2023, its focus was on the Europe-Asia trade lane, innovation in logistics, e-commerce, cargo aircraft, sustainability in the supply chain, business opportunities in Azerbaijan and global market outlook.
Challenge
To integrate Azerbaijan’s national identity into the Summit’s branding without losing its international appeal.
Creative Work
Inspiration: the white crescent and the eight-pointed star – from the Azerbaijan flag.
Creative Idea: the logotype (the basis for the summit brand ID) it is as if Azerbaijan’s white crescent was constructed by winds, represented by small stripes, to create the Caspian Air Cargo Summit. These winds are bringing air cargo companies from all over the world to the Summit.
The white crescent has also a font design purpose: it’s naturally shaped as a C, the same letter we find in the key-words Caspian and Cargo.
