Challenge
Founded in 2007, Natura Siberica offers natural and organic beauty products made with unique ingredients sourced from the unspoilt lands of Siberia. Its unique plants survived the Ice Age by adapting to one of the planet’s harshest environments: bitter cold winters, blazing hot summers. As a result, they possess rare qualities such as natural adaptogens and incredibly strong antioxidants, which offer unique health and beauty benefits for the human skin.
To promote the brand in Portugal, Natura Siberica chose Helena Coelho, a Portuguese celebrity top model, as the brand’s ambassador.
Our job: how to tell this incredible story in a 30-second commercial?
Work
We wondered what would happen if we could show the harsh climatic conditions that Siberian plants endure from winter to summer on Helena’s skin.
