Challenge
Lucas Valente da Silva went from surfing and taking odd jobs to becoming the top-performing property consultant under 30 in his network in Europe. He had built a following on Instagram and TikTok along the way. People could see how fast he was moving. We wanted to know what they were missing.
The brief began as a personal branding project. Lucas gave us access to his life and the people in it, and the freedom to draw our own conclusions. That gave us room to ask the question a reader would quite reasonably ask about a biography of someone in his twenties.
Why tell his story now?
